As in traditional architecture, the focus is on the user and user requirements. This requires particular attention to web content, web design, usability and information architecture.

Given the competition on the World Wide Web, search engine optimization issues should be considered when planning website architecture. In this regard, webpage optimization for quick loading must be kept in mind, together with the above-mentioned criteria.

Website Planning:

Before going ahead with your web site, it is important to take the time to plan exactly what is needed. Thoroughly considering the audience or target market, as well as defining the purpose and content are extremely important. One should also keep in mind compatability and restrictions.

When designing the ideal website, we apply these criterias:

Usability:

• Aiding quick access to intuitively structured information.
• Navigational structures to suit the content and look of the site.
• Keeping consistent design flow through out the site.
• Optimising the site for quick browsing.
• Industry standards
• Look at the latest trends

Visualization:

• Ensuring the integrity of clients corporate branding and colours.
• Creating visually pleasing interfaces while avoiding distractions.
• Using style sheets to keep all content such as fonts, tables and colours consistent and easy to read.
• Conforming to industry design standards, e.g. what fonts read best, what screen resolution should the site be designed at, etc...

10 Advantages of having a website:

You can publicise your business, service or products to millions of potential customers. Having a website can increase your sales. You can update your website with your latest news or services much easier and cheaper than print based media. A website can save you a lot of money in communication and administration costs. You can link your website with other advertising campaigns therefore creating brand awareness. Your business can advertise and publicise on the internet 24 hours a day, 365 days of the year. Your business now has an extra communication outlet i.e. e-mail Websites are easier and cheaper to change / update, than conventional print based media. Websites make it easier for customers to get an overview of your company, whether its local or global. You can compete with other companies in your market area. You can now give potential clients the opportunity to view your service / portfolio before contacting you. You can use your website to network with other companies and build better business relationships, locally and around the world

Should you require any further information of the above mentioned feel free to contact us